Privacy Policy
General Counsel by Cannon, PLLC.
Effective date: January 1, 2026
1. Introduction
General Counsel by Cannon, PLLC. ("we," "us," "our," or "the Firm") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit www.gcbycannon.com (the "Site"), contact us, or subscribe to our updates.
By using the Site, you agree to the practices described in this Policy. If you do not agree, please do not use the Site.
This Policy does not create an attorney–client relationship, and submitting information through the Site does not create one. Do not send confidential or time-sensitive information through the Site until an attorney–client relationship has been established in writing.
2. Information We Collect
Information you provide to us. When you complete a contact form, request an appointment, or subscribe to our blog and updates, we may collect:
Your first and last name
Email address
Telephone number
Any comments, questions, or other information you choose to include in a message to us
Information collected automatically. When you visit the Site, certain information may be collected automatically through cookies and similar technologies, including your IP address, browser type, device information, pages visited, referring pages, and the dates and times of your visits. See our separate Cookie Policy for details.
Information from third parties. Our Site is hosted on the Squarespace platform and uses third-party analytics, advertising, and usability services that may collect information about your use of the Site subject to their own privacy policies. These currently include Squarespace Analytics, Google Analytics, Google Ads, the Meta (Facebook) Pixel, the Reddit Pixel, Microsoft Advertising, Impact (affiliate tracking), and FullStory (session replay). See our Cookie Policy for the specific cookies these services set and how to opt out.
Session replay. Some of our usability tools may record interactions on the Site, such as page navigation, mouse movement, and clicks, to help us diagnose problems and improve the experience. We configure these tools to avoid capturing the contents of sensitive form fields, but you should still avoid entering confidential information into any field on the Site.
3. How We Use Your Information
We use the information we collect to:
Respond to your inquiries and provide the legal, human resources, and business support services you request
Schedule and manage appointments
Send you blog posts, newsletters, and firm updates you have requested (you may unsubscribe at any time)
Operate, maintain, and improve the Site
Analyze Site usage and traffic patterns
Comply with legal and professional obligations, including applicable rules of professional conduct
Detect, prevent, and address security issues or fraud
4. How We Share Your Information
We do not sell your personal information. We may share information in these limited circumstances:
Service providers. With vendors who help us operate the Site and our practice (for example, our website host, email/newsletter provider, analytics providers, and usability tools), who are permitted to use the information only to provide services to us.
Advertising partners. We use advertising and remarketing services (including Google, Meta, Reddit, and Microsoft) that may collect information through cookies and pixels to measure campaigns and show relevant ads on other platforms. These partners process that information under their own privacy policies. See our Cookie Policy for opt-out options.
Legal and professional requirements. When required by law, court order, subpoena, or applicable rules of professional conduct, or to protect the rights, safety, or property of the Firm, our clients, or others.
Business transfers. In connection with a merger, dissolution, or reorganization of the Firm, consistent with our professional obligations.
5. Confidentiality of Legal Communications
Information transmitted through the Site's contact forms is not protected by the attorney–client privilege unless and until an attorney–client relationship has been established. Please do not send confidential information about a legal matter through the Site before that relationship is in place.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, to comply with our legal and professional obligations, resolve disputes, and enforce our agreements. Retention of client-related information is also governed by applicable rules of professional conduct and records-retention requirements.
7. Your Choices and Rights
Marketing communications. You can unsubscribe from our newsletters and updates at any time using the link in those emails, or by contacting us.
Cookies. You can control cookies through your browser settings and, where offered, our cookie preferences tool. See our Cookie Policy.
State privacy rights. Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information. [If you serve California, Massachusetts, or other regulated residents, INSERT the applicable rights and your response process, or have counsel confirm which laws apply to your firm.] To exercise any available right, contact us using the information in Section 11.
8. Security
We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
9. Third-Party Links
The Site may contain links to third-party websites, including our social media pages. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.
10. Children's Privacy
The Site is intended for a general business audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us and we will take appropriate steps to delete it.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes take effect when the updated Policy is posted, with a revised "Effective date" above. Your continued use of the Site after changes are posted constitutes acceptance of the revised Policy.
12. Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us:
General Counsel by Cannon, PLLC.
45 Baldwin St Ste. C,
East Longmeadow, MA 01028
Phone: (413) 369-9225
Email: info@gcbycannon.com