Cookie Policy‍

General Counsel by Cannon, PLLC.‍ ‍

Effective date: January 1, 2026

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make sites work, to improve efficiency, and to provide reporting information. Cookies may be "session" cookies (deleted when you close your browser) or "persistent" cookies (which remain until they expire or you delete them). We also use similar technologies such as pixels, tags, and local storage, which we refer to collectively as "cookies" in this Policy.

2. How We Use Cookies

We use cookies on www.gcbycannon.com (the "Site") to:

Enable core Site functionality and security
Understand how visitors use the Site so we can improve it
Measure the performance of our content, updates, and advertising
Support marketing and remarketing campaigns

3. Categories of Cookies We Use

Strictly necessary cookies. Required for the Site to function and to keep it secure; these cannot be switched off in our systems.

Analytics and performance cookies. Help us understand how visitors find and use the Site.

Marketing and advertising cookies. Set by advertising and social-media partners to measure campaigns and, in some cases, to show you relevant ads on other platforms.

Session-replay cookies. Used to record how visitors interact with pages (for example, mouse movement and clicks) so we can diagnose usability issues.

4. Cookies Set on This Site

The following cookies have been observed on the Site. Exact names, values, and durations may change as our platform and vendors update their technologies.

Strictly necessary

crumb (Squarespace) — Security token that helps prevent cross-site request forgery on forms. Duration: session.

SS_SESSION_ID (Squarespace) — Maintains your session while browsing the Site. Duration: session.

ss_lastid (Squarespace) — Associates activity with your current session. Duration: session.

Analytics and performance

ss_cvr (Squarespace) — Measures unique visitors and visit behavior. Duration: about 2 years.

ss_cvt (Squarespace) — Distinguishes visits for analytics. Duration: about 30 minutes.

SS_ANALYTICS_ID (Squarespace) — Identifies the visitor for Squarespace analytics. Duration: about 1 year.

_ga (Google Analytics) — Distinguishes unique users. Duration: about 13 months.

ga1L8CXRNJCG (Google Analytics) — Persists session state for a specific Analytics property. Duration: about 13 months.

Marketing and advertising

gclau (Google Ads) — Measures ad conversions via Google's advertising services. Duration: about 90 days.

_fbp (Meta / Facebook Pixel) — Delivers and measures Facebook and Instagram ads. Duration: about 90 days.

rdtuuid, rdtem (Reddit Pixel) — Measure Reddit advertising and conversions. Duration: about 1 year.

uetsid, uetvid (Microsoft Advertising / Bing UET) — Measure Microsoft and Bing ad performance. Duration: session to about 13 months.

IR_9084, IR_gbd, IR_PI (Impact / impact.com) — Affiliate and partner referral tracking. Duration: session to about 1 year.

Session replay

fs_uid, fs_lua (FullStory) — Record session interactions to diagnose usability issues. Duration: session to about 1 year.

5. Third-Party and Embedded Content

Some pages may include content from third parties (for example, embedded maps, videos, or forms). Those third parties may set their own cookies when their content loads. If you are signed in to a Google account while browsing, Google may also set or read cookies on its own google.com domain through embedded Google services; those cookies are governed by Google's own policies, not this one.

We do not control third-party cookies. Please review the relevant provider's privacy and cookie policies (for example, Google, Meta, Reddit, Microsoft, and FullStory) for details.

6. Managing Your Cookie Preferences

Cookie banner. Where a cookie-consent banner is presented, you can accept or decline non-essential cookies and change your preferences.

Browser controls. Most browsers let you refuse or delete cookies through their settings. Blocking strictly necessary cookies may cause parts of the Site to stop working.

Opt-outs for specific vendors.

Google Analytics: the Google Analytics Opt-out Browser Add-on
Google Ads personalization: Google Ad Settings
Meta (Facebook) ads: your Facebook ad preferences
Microsoft Advertising: the Microsoft opt-out page
Industry opt-outs: the Digital Advertising Alliance (optout.aboutads.info) and Network Advertising Initiative (optout.networkadvertising.org)

7. Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. There is no industry-standard response to DNT, and the Site does not currently respond to DNT signals.

8. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. The revised Policy takes effect when posted, with an updated "Effective date" above.

9. Contact Us

Questions about our use of cookies?

General Counsel by Cannon, PLLC.
45 Baldwin St Ste. C,
East Longmeadow, MA 01028

Phone: (413) 369-9225
Email: info@gcbycannon.com‍ ‍